Founder & Software Engineer

Hi, I am Vinny Costa.

For the last decade, I have worked at the intersection of software engineering and SEO. I build SEO-first products with a long term growth strategy, from enterprise platforms to SaaS products. This page is the fastest way to find my main professional profiles.

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Vinny Costa in an interview session

Experience

Updated to reflect your current positioning as an engineer with a strong product and growth background.

Nov 2025 to Present

Founder & Software Engineer

  • Building document processing software to reduce manual data entry error rates.
  • Architecting a scalable SEO-first SaaS platform for long term organic discovery.
  • Using a modern stack including React, TypeScript, and Node.js for data-heavy workflows.

Caesars Sportsbook • Aug 2021 to Oct 2025

Software Engineer

  • Built and improved internal and customer facing frontend experiences using JavaScript and React.
  • Delivered reusable UI flows and component upgrades that reduced delivery time across multiple initiatives.
  • Collaborated with backend and CMS integrations to support high volume content and campaign pages.
  • Applied technical SEO and link architecture improvements to increase crawlability and index coverage.

Caesars Sportsbook • Jul 2021 to Feb 2022

SEO Growth Engineer

  • Led SEO projects for 4 topic teams and improved visibility for sales and marketing categories.
  • Provided technical SEO guidance on crawling, indexing, and site architecture.

Fit Small Business • Nov 2018 to Aug 2021

Lead SEO Specialist and SEO Specialist

  • Managed SEO initiatives across content, on-page optimization, and internal linking.
  • Worked with editorial stakeholders to align search intent, content strategy, and reader journey.
  • Trained team members on keyword research, topic clusters, and technical SEO best practices.

Profile Hub

The main links I use for networking, product work, and collaboration.

LinkedIn

Career profile and professional updates.

Cal.com

Book a 15 minute meeting with me.

Figma

Community file and design work.

GitHub Sponsors

Support my open source and product development work.

Featured

Quoted by LeadDev on AI and layoffs

LeadDev logo

I was featured in LeadDev discussing AI efficiency messaging, team operations, and workforce impact during the recent layoff cycle.

Read the LeadDev article

About

Portrait of Vinny Costa

I am a software engineer with a background that blends software engineering, technical SEO, and growth. Over the last few years, I have focused on building reliable interfaces, improving content systems, and shipping product features that create measurable outcomes. I am currently focused on modern web products and developer tooling.